Promotion Plan
The 9th China Guangzhou
International Investment and Finance Expo will be the most popular and dominant
event of the year and will attract public attention, as there is no similar
competing event in China. For most exhibitors it is their first time to enter
the Chinese market with quality services, products and technologies. However,
the 8th China Guangzhou International Investment and Finance Expo still promotes
aggressively using the following:
• Advertising campaigns in newspapers, magazines, TV and Radio within national
and provincial levels in China.
• Co-operating with major Special Economic Zone Committees and other business
associations to reach the largest number of enterprises.
• Our comprehensive, updated and detailed database, in which we invested
heavily, has about 300,000 companies. They will be especially targeted.
• Effective marketing campaign including search engine optimization, online
advertisements, directing mail, directing phone calls and directing faxes
• Ads on associated websites
• Event website, news conferences, interviews and ticket distribution.